Message from the Board of Directors
Dr. Pakorn Apaphant
Chairman of the Board of Directors
For the year 2021, the spread of Coronavirus (COVID-19) has made it necessary for the business sector to implement digital transformation. Thus, accelerating the use of technology to maintain business continuity under the current crisis which has changed people’s lifestyle and consumer behavior resulting in the New Normal. Almost all business has had to acknowledge the changes and must manage the risks by looking from the outside to the inside, to be able to best manage and adapt the business.
Even though the company’s outsourcing business has been affected from the cancellation and downsizing of projects from existing clients which has directly hurt the company’s performance, the company has adapted the business structure by implementing ‘Digital Transformation’ such as the use of robots to assist in internal operations, data management and storage on the Cloud, and using Artificial Intelligence (AI), etc. Moreover, the company prioritized cost reduction, increasing efficiency, reducing risks from unexpected circumstances and utilizing robotics alongside people according to the company’s vision of being a leader in ‘Hybrid Business Process Management.
Throughout the year, the Board of Directors has promoted and supported the innovation development and reviewed the use of such innovation and technology to be applied in an appropriate and safe manner to increase business opportunities under the current crisis. The Board of Directors has determined the policies and direction of the company’s operation, including supervising to allow for the management to work in accordance with the determined policies and strategies to the highest level of efficiency and effectiveness.